Without hesitation, I can say that I am really confused and lacking expertise when I log in my Adwords account to buy keywords for my business. How high should my max bid be? My daily budget? Should I diversify my keyword strategy or just focus on a few. Once I went through the process of buying keywords with a well-thought strategy, I have to track the whole thing with my traffic analytics application, evaluate the performance of each visit/inbound keyword, and include thinking about my landing page (s). A real headache! I don’t want to have to deal with this.
Fortunately, during this week’s Web 2.0 Expo launched Yield Software. The Yield Software Marketing Suite is an amazing product that will do your online marketing job for you. Well not all of it, but it will handle keywords purchase, organic SEO and landing page optimization. The whole process is automated, so all you have to do is sit back and let the machine work for you. No technical knowledge is required to use Yield Software. Yield’s algorithm will make smarter keyword-buying decisions for you, will drive more qualified leads to your Website, and convert more leads into actual customers.
The challenge for the company is to prove that by using Yield Software, I will save more (or make more) than $130, since this is the monthly price for using the service. I have little doubts on its performance, but only time will tell us if Yield’s algo is powerful enough to make us even more lazy.
Yield Software was created by Matt Malden, a veteran in the online marketing space. The application is ideal for small and medium businesses who spend between 2 to 20K in online advertising a month (so unfortunately, this is not really for me), and for marketing agency professionals looking to save time on their SEO efforts. It is no accident if Yield Software’s series A came from WPP, way before the service was launched.
For those interested, during the launch period, there is a 30-day free trial.