Tubemogul launched a new feature a couple weeks ago that updates your Twitter (and Facebook since yesterday) status when you upload a video to Tubemogul.
In addition to uploading to YouTube and other video sites simultaneously, you can now automatically update social networks with a link to your video as soon as it goes live […] Given Twitter and Facebook’s popularity, we think the addition of this latest feature is a no-brainer. (From Tubemogul’s email)
Seeing Tubemogul stepping in the statusphere is not so surprising for the video analytics company. Last month, they released a report on the higher engagement of viewers referred by Twitter and Facebook. To fulfill its mission of understanding how and why video views happen, Tubemogul had to send agents in the statusphere. Those agents are Tubemogul’s own tmogul.com short urls that are used to post auto updates. By tracking the link of the video, Tubemogul will be able to track where clicks happen, and deliver deeper analytics on viewers’ behaviors.
One thing that bugs me though: This feature kind of kills the Youtube auto-update feature. Tmogul.com could link to a youtube video, but only Tubemogul will know what happened before the click. This is valuable info that Youtube is losing, and I wonder if they are cool with it.