Gizapage, the service that lets you stack all your social profiles in one URL, is taking things to the next level. Today, the company is announcing a couple of new features that aim to make Gizapage a more attractive product for Social Media marketers and bloggers alike. Aside from Gizapage, the hub best known on the Web to gather social profiles is Friendfeed. However, as its name mentions, Friendfeed only feeds you with your friends’ activities, but it does not give front and center exposure to your social profiles and those of your friends. Plus Friendfeed has been acquired by Facebook, so it would not be surprising to see the Website shut in the coming months.
Gizapage gathers all social profiles into separate tabs accessible from one Web page. In through the tabs, visitors have access to all the original features of each social network. So what is new at Gizapage?
Custom Link
First and foremost, my favorite new feature is the Direct-to-profile custom Gizalink, which means in plain English that I can link to my Youtube profile simply by adding “youtube” to the end of my Gizapage URL: http://xavier.gizapage.com/youtube. This feature is an excellent move because it makes putting a Gizapage link up on your site almost the equivalent as linking directly to a specific social profile.
One reason one might want to use Gizapage instead is to suggest more social profiles while promoting a specific one.
Analytics
Another argument for using a Gizapage profile is that the company is rolling out upgraded analytics for users, enabling brands and bloggers to get a glimpse at their social traffic. This traffic measuring tool should satisfy a great number of Social Media marketers looking to put an accurate number on the results of their actions. Unless they use indirect means to infer visits on their social profiles, marketers have no way to calculate the traffic they generate on social profiles.
By combining the direct-to-profile link with the analytics tool, linking to a Twitter profile within Gizapage could become more interesting than linking directly to it.
Branding
Aren’t visitors driven away by a site that doesn’t look like what they are expecting to find (you click on a Twitter link and land on some unknown site)? Probably. To fend this off, Gizapage is adding another feature to its social Web gizmo: a Gizapage profile is now fully customizable, from the background to the URL. This way, visitors might not recognize the Twitter design in the Gizapage tab, but they will identify the Website’s name, design and URL they were on.
Gizapage started with a really simple plan: Bring all social profiles in one spot. Today, Gizapage’s upgrade gives marketers and bloggers more control over their social traffic. I do not know how Gizapage is optimized for SEO, but there is a fun tweak you can do with tabs. In Gizapage, you give the name you want to tabs (I called my Twitter tab “status” for example). The direct-to-profile link feature uses tab names to find a specific tab. Thus, to link to a Twitter profile, which I called “status”, I go http://xavier.gizapage.com/status. With a branded URL, I could have http://social.hyveup.tv/status. Think of the possibilities…