With 32 teams from across Europe, the 2018-2019 UEFA Champions League brought together Latin American fans who watched and interacted around the matches on Facebook Watch.
More than 24 million people in Latin America saw at least one minute of UEFA matches through more than 48 million interactions, according to the social network through a press release. In the region, 67% of these viewers are under 35 years old.
Facebook launched its worldwide “Watch” video streaming platform a year ago. According to data from the company itself, more than 720 million people a month and 140 million people a day spend at least a minute on the platform. On average, daily visitors spend more than 26 minutes on Watch every day.
The game with the most audience in the tournament
The UEFA final played on June 1 was the game that had the most audience during the tournament. More than five million people in Latin America saw at least one minute of the confrontation between Liverpool and Tottenham from Facebook Watch, generating more than 4 million interactions.
Facebook Watch and the UEFA Champions League
Facebook has acquired the rights to issue the UEFA Champions League for the 2018-2021 seasons in Latin America. In the Spanish-speaking countries of the region, broadcasts are transmitted on Watch, through the Facebook page of the UEFA Champions League.