Mexican and Colombian online furniture stores joined forces

Mubler and Alameda merged to expand sales in LatAm.

The Colombian furniture company for home and office Mubler received $ 3M of investment from Angel Ventures; a venture capital fund focused on supporting companies within the Pacific Alliance.

As part of the operation, Mubler will merge with the Mexican company Alameda and change its name to Alameda Colombia, according to HSB.

Alameda and Mubler are online furniture stores, and with this merger, the investors hope to create a company with sales throughout Latin America.

In Colombia, Mubler has a catalog of more than two thousand products, offering a wide variety of designs and prices. Also, it provides the option to customize the products. These characteristics have allowed him to enter the furniture market in Colombia, and in the last year, they sold a thousand products in the South American country.

Alameda is also an online furniture store with showrooms in Mexico City. Juan Carlos Velásquez, CEO and founder of Alameda, mentions: “The merger between Mubler and Alameda, and the new brand under which we will operate in Colombia, Mexico and other countries in the region, allows us to strengthen our value proposition and exploit synergies that benefit the new Latin American consumer. “

With the investment of Angel Ventures, Mubler will complete its business model with physical stores in Colombia. “

“By 2019, we expect to double our sales and our catalog. Also, during the next twelve months we will open three showrooms nationwide, which will be focused on generating a differentiated shopping experience through technology and personalized advice, “said Juan Felipe Uribe, COO, and co-founder of Mubler.

The company will open the first of its showrooms in Bogotá in a few weeks under the concept of New Retail, which combines the advantages of brick-and-mortars and digital sales. With this, the company seeks to offer its customers low-cost solutions in the acquisition of real estate.