Since the idea of startups came to Brazil, these companies have mushroomed across the country, and increasingly more people bet on them to start a business or to invest.
Currently, there are more than 12 K startups in Brazil, according to Startupbase data. The emergence of unicorns has consolidated the presence of these companies in Brazil. Successful startups had inspired entrepreneurs and animated investors such as Nubank, Pagseguro, and 99. These companies now have a value of more than a million dollars, and they have begun to expand in Latin America.
According to a survey of the Brazilian Startup Association (ABStartups), the number of startups registered in the association doubled between 2012 and 2017, from 2519 companies to 5147. Today 12 K companies follow this model.
“The Brazilian businessman is increasingly making more money. The support of big companies to startups is without any doubt decisive for an initial project because much of all the investors or accelerators, the association itself is all the more robust,” explains Natan Sztamfater, partner of StartupExpo, a startup event focused on marketing and sales that will take place in August.
“StartupExpo will have its first edition this year, within the Digitalks event, which celebrates ten years in 2019. Our goal is to approach marketing professionals and sales of new technologies created by leading startups,” he said.
Angel Investment in Brazil
One of the tricks of the universe of startups is the relationship between entrepreneur and angel investor, which is carried out personally in events directed at the segment. The angel investor is characterized by the person who wants to support and reverse significant capital in young companies with a potential for growth and, consequently, profitability.
As is the case in Latin America, Brazil’s startups are battling to get angel investors. However, this situation has changed in the last few years.
According to the Association of Angels of Brazil, around seven thousand investors are willing to invest at least 50 thousand reais today.
“We believe that investing or hiring services of a Brazilian startup; we are not just helping in the development of our country. We also give them support in Portuguese, providing a useful service to the customer, even more efficient and even face to face. Now, with the high dollar, for example, these new companies still had a huge price differential, “says Sztamfater.
In August, StartupExpo begins
The City of Sao Paulo will host StartupExpo, a technology-centered startup program for minority sales, marketing, and B2B sales. The exhibition will take place at Expo Forum Digitalks 2019, on August 28 and 29, 2019.
In addition to all Digitalks schedule, there will be an exclusive stage for companies from all over Brazil to present solutions to inverter groups and more than 6,000 medium and large companies that visit the event annually.