The growing demand for digital marketing solutions in Brazil reinforces Sojern’s global expansion and generates new hires.
The provider of digital marketing solutions for the travel industry Sojern today announced its expansion to Brazil to better serve customers and capitalize on the country’s growing tourism industry.
Previously on TripAdvisor, Camila Fornasier was hired as a regional sales director to boost the adoption of the platform and support Brazilian customers.
Mission: bring the world to Brazil
Camila Fornasier, regional sales director of Sojern Brazil, commented that “with Sojern, Brazil’s travel industry can take advantage of the latest marketing technology to generate direct bookings, increase web traffic, develop loyalty programs and more, with science technology world-class data and machine learning. “
“For more than a decade, Sojern has been observing the complete path of the traveler to adopt a scientific and data-based approach to digital marketing,” said Andrés Franklin, Managing Director of Sojern in Latin America. “We work with brands to create integrated marketing campaigns through multiple digital channels, helping them to interact with travelers wherever they are on their journey from sleep to destination.”
“Brazil is one of the most beautiful countries in the world, and we have the opportunity to bring the world to Brazil through digital travel marketing,” –Camila Fornasier, regional sales director of Sojern Brazil.
Tourism contributed nearly $ 153 billion to Brazil’s Gross Domestic Product (GDP) for 2018, and the sector is growing at a rate of approximately 3% per year, according to the World Travel and Tourism Council. After the 2016 Olympic Games, 87.7% of foreign tourists surveyed said they wanted to return to Brazil, indicating that there is a significant space for the growth of incoming tourism from the United States and abroad.
The Sojern de la Industria: 2019 advertising travel in Latin America report found that three out of four (77%) travel sellers in Latin America plan to spend more on digital advertising in 2019. Also, last year, spending Social networks accounted for the majority (32%) of digital marketing spending, with 25% destined for Facebook and Instagram.
Since its launch in 2007, Sojern has experienced strong global growth and already has more than 900 employees worldwide. The company’s expansion in Brazil follows a $ 120 million round of financing led by the US fund TCV and the acquisition of a Facebook and Instagram marketing partner. Serving 93% of Fortune 500 travel companies, Sojern helps brands understand travelers’ booking behavior and how to communicate with them with personalized marketing messages.