The mobility application Beat announced expansion plans in Latin America with the start of operations in 9 new cities in Mexico and Colombia.
In Mexico, the service was launched for passengers in Durango, Villahermosa, Querétaro, Saltillo, León, Aguascalientes and La Laguna, and in Colombia in Bucaramanga and Barranquilla.
Rapid growth in a competitive industry
Beat has managed to open space within the competitive mobility industry. The simultaneous launch in Mexico and Colombia reflects the company’s ambitious expansion strategy within Latin America in a sector where even companies with Silicon Valley capital such as Uber and Lyft have had problems consolidating.
Founded by Nikos Drandakis, Beat is currently the # 1 player in his home country, Greece and Peru, the second in Colombia and Chile, and quickly became number 3 in Mexico, just three months after being launched in the country.
Beat has more than 438,000 registered drivers worldwide and 13 million passengers who enjoy the service every day.
“As we expand to new cities, we seek to offer an affordable and convenient transportation service for many more passengers and drivers. By doing this, we contribute to urban development in more and more cities, while offering an effective alternative to having an extra income, “said Nikos Drandakis, CEO of Beat.” Our goal is to become the most robust mobility application in Latin America in the next years, by offering an incredible transportation experience, at very competitive prices. “
Beating in Mexico
Regarding the case of Mexico, Carlos Lieja, General Director at Beat México commented that “In less than a year, Beat has established itself as a key player in Mexico, because after the successful launchings in Mexico City, Guadalajara, and Monterrey, it is now ready to move more Mexicans in these new markets. “
This expansion places the presence of Beat in 20 cities in Latin America. With the offer of the best incentives for drivers, the lowest rates for passengers, and being an application with a very friendly use and excellent customer service, Beat anticipates that thousands of drivers and passengers will register in the app during These new releases.
Beat app is available for download and use in Google Play and App Store.