The digital marketing and communications company Internet Media Services (IMS) regained control of its company after reaching an agreement with Sony Pictures Television.
IMS acquired a majority stake in the Miami digital advertising company.
After regulatory approvals, the company’s directors, Gaston Taratuta and Ignacio Vidaguren, will become majority owners and maintain operational control of the company. Sony Pictures Television will remain a minority shareholder.
Sony helped IMS grow through acquisitions.
In 2015, Sony Pictures Television acquired a majority stake in IMS. During the joint venture, the company obtained Httpool, a company similar to IMS, to operate in Europe and Asia. The company has grown through acquisitions and organic businesses.
IMS currently operates in 34 markets, representing more than 15 partners, including Twitter, Spotify, Snapchat, LinkedIn, Facebook, TikTok, EA, and Twitch, among many others.
“Sony is an amazing partner. They supported us during those years when we had a growth of more than 200%, “said Gaston Taratuta of IMS.” We see greater geographic and product expansion in the future, which will allow us to continue consolidating our global strategy of the company that leads to Silicon Valley to emerging and border markets by acting as its exclusive advertising sales partner. “
IMS now has its headquarters in Miami and offices in Brazil, Mexico, Argentina, Colombia, Chile, Panama, Peru, Ecuador, Uruguay, Spain, Italy, Austria, Switzerland, Russia, India, Hong Kong, Poland, Estonia, Latvia, Lithuania , Bulgaria, Czech Republic, Croatia, Greece, Hungary, Macedonia, Romania, Serbia, Slovenia, Slovakia and Ukraine, Indonesia and Malaysia.
Terms of the deal were not disclosed.