Know the 12 LatAm startups selected by Google

The 12 companies were selected from more than 230 that applied for this edition of the program.

The first fully online edition of the program will have startups from Mexico, Argentina, and Colombia.

Google for Startups announced the 12 companies from Argentina, Mexico, and Colombia selected for the Summer 2020 version of the Google for Startups Accelerator LATAM, a program focused on startups in the growth stage from all over Latin America. The program will start on June 29, will last three months, and will be conducted entirely online.

The 12 companies were selected from more than 230 that applied for this edition of the program, after a demanding selection process, and their time at Accelerator will allow them to define their priorities and begin executing the next steps to cement their growth. For this they will have the support of dozens of mentors and expert speakers on business issues; marketing, branding and public relations; organizational culture, artificial intelligence, and machine learning; and Google Ads, Google Cloud, and Android Play; among other technologies and organizational skills.

Going 100% Digital

During the crisis caused by the Covid-19 pandemic, this edition will be the first of Accelerator LATAM to be carried out in a completely virtual way. The Google team has spent most of the year 2020 adapting the experiences and learning from previous editions in an event that will retain all its strengths but will add new content and skills aimed at helping companies succeed in this new environment.

Therefore, this edition will have a section dedicated to sharing the best practices of remote and geographically distributed work, and the contents related to economy, finance and investor relations will be reinforced, given the urgency of these issues in the midst of the crisis. Another important challenge is to provide entrepreneurs with the same networking opportunities offered by the face-to-face program, which is why they will offer adequate opportunities for networking and mentoring that can fulfill this role and help selected entrepreneurs to build contacts.

The 12 selected startups stand out for their talent and ability to create world-class solutions to problems in the region. The program will allow entrepreneurs to learn from the best, scale their products, overcome technological challenges and establish connections with entrepreneurship networks in the region and in the Silicon Valley, in order to become agents of change and innovation in the ecosystem of Latin America .

The companies belong to market segments such as retail, education, banking and finance, professional services (human resources), and health and biotechnology. They are as follows:

  • Canasta Rosa (Mexico): Offers a platform for people to share and sell their creations, services, and content; and so that buyers can discover and know these creations.
  • Cliengo (Argentina): It is the leading sales acceleration platform in Latin America.
  • Collective Academy (Mexico): Offers innovative master’s and corporate education programs with the aim that students really prepare for the future.
  • ePayco (Colombia): Offers online payment solutions for small and large companies.
  • ListoPro (Mexico): Helps Mexican companies to attract and hire the most competitive and hard-to-get talent, in the fastest way possible.
  • Maestrik (Colombia): It is a revolutionary online learning platform, which offers personalized training connecting students with highly qualified teachers.
  • Moons (México): Offers orthodontic treatments using 3D printing technology at an affordable price.
  • Mudafy: A technological real estate broker that facilitates the process of selling and buying houses in Latin America.
  • Oliver Pets (Argentina): It is an all-in-one app aimed at dog and cat owners, offering them a personalized care experience based on their pet’s profile.
  • Producteca (Argentina): Offers technological solutions aimed at helping online businesses to be more scalable.
  • Rebanking (Argentina): It is a 100% mobile and online neobank.
  • Smart Lending (Mexico): A financial service that aims to make obtaining a mortgage as easy as getting a credit card.

At the end of the program, these startups will be part of the prestigious international alumni group of Google Launchpad Accelerator, where they will join other global Latin American companies such as Quinto Andar, Portal Telemedicina, Creditas, Platzi, Konfio, Ualá, La Haus, Compara Online , Cloud Store and Miroculus, among others.