Latina Entrepreneurs: the Favorites of Google in Winter 2020

Google for Startups Accelerator bets on Latin American businesswomen in its Winter 2020

This winter will be the most diverse cohort in the history of Accelerator LATAM. Google’s program for startups selected six companies that have a female founder. Since the start of the program in Latam, this is the highest number of Latina entrepreneurs.

The companies empowered by Google belong to several market segments. There are sectors such as education, e-commerce, professional services (human resources), health, and smart cities are some of them.

On November 2nd, Google for Startups announced the 12 Latin American companies selected for the Winter 2020 edition of its program. The Google for Startups Accelerator LATAM is aimed at startups in a growth stage from all over Latin America. The program started in November, will last three months, and will be virtual.

More companies led by Latina Entrepreneurs

It is the most diverse cohort in the history of Accelerator LATAM. Not only because they come from eight Latin American countries and participate in different industries. Also, in this edition, six of the 12 selected companies have female co-founders. Indeed, this figure represents the largest female presence in the history of the program in the region.

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We are very happy to support more and more companies founded and led by women, that is a great signal that the ecosystem sends us that efforts to reduce the gender gap are working and must continue

Francisco Solsona, Relationship Manager with Developers for Google Latin America,

For the selected companies, Accelerator’s expertise will be crucial in defining their priorities and cementing their future growth. They will have the support of dozens of mentors and expert speakers on business issues; marketing, branding and public relations; organizational culture, artificial intelligence, and machine learning; and Google Ads, Google Cloud, and Android Play; among other technologies and organizational skills.

New Online Platform in Winter 2020

Google for Startups will make available to companies a content-on-demand platform that can be accessed by all teams within companies. That decision comes from the experience of its first online edition in the middle of the year of its Accelerator Program. For that reason, Solsona said that they had learned how to adapt the entire experience that the program offers to a virtual environment. Thus, the participants of the winter edition will test the improvements.

Among other changes, Accelerator included a section dedicated to sharing the best practices of remote and geographically distributed work. Also, they reinforced the contents related to economy, finance, and investor relations. Additionally, the program offers virtual spaces for relationships and mentoring, which can help selected entrepreneurs to build contacts effectively.

These are the companies in Accelerator LATAM Winter 2020

The companies were selected by their teams and growing potential. They belong to market segments such as education, e-commerce, professional services (human resources), health, and smart cities:

Abartys Health (Puerto Rico): It is developing a universal identification system for patients, which allows people to have access to their health information regardless of where it was obtained and processed.

AIM Manager (Chile): Offers operational and administrative management software in the cloud by subscription.

Alana (Mexico): Offers cloud-based software as a service for human resource management for the manufacturing and retail sectors.

Bolsa Rosa (Mexico): Provides organizations and workers with part-time and flexible talent management solutions, focused on women and mothers.

Colektia (Chile): It is the first debt collection agency based on artificial intelligence in Latin America.

Crack the Code (Peru): It is an online computer science academy in Spanish.

Hauzd (Panama): Allows the creation of interactive 3D models to help sales of real estate projects without the need for the physical presence of the client.

Runa (Mexico): Offers automated and easy-to-use payroll management solutions for companies.

Sagal (Uruguay): Offers online sales channel management services for Latin American retailers.

Talentu (Colombia): It is a platform that helps companies get and retain talent specialized in manual labor.

The Food Market (Argentina): It is a marketplace for local, sustainable, of good quality and at fair prices for producers and users.

Whyline (Argentina): Offers organizations cloud solutions to manage waiting times and congestion for customers, improving the experience.

Upon completion of the program, these startups will become part of the prestigious international group of alumni of Google Launchpad Accelerator, where they will join other large-scale Latin American companies such as Canasta Rosa, Ben & Frank, Platzi, Konfio, Ualá, La Haus, Ripio, ComparaOnline, Tienda Nube, and Miroculus, among others.