Digital marketing is a sector growing at a high pace. People can learn digital marketing for free in a variety of courses offered by leading companies.
For companies that have not yet adopted digital marketing or lack the budget to hire experts in this subsector, online training of their staff is presented as the best option.
Learn digital marketing for free with these online courses!
On the Internet, there are many options for free courses and with recognized certificates on the fundamentals of digital marketing, as well as specialized courses for each of their areas. Here is a selection of courses, backed by Google, Facebook, and Mailchimp.
Fundamentals in Digital Marketing
This course taught by the Google Digital Garage initiative offers all the basic information that those who enter digital marketing need. Among its advantages are:
- Certification recognized by the Interactive Advertising Bureau Europe and The Open University.
- Advance at your own pace
- Unlimited access with tutorial videos
The 26 modules of the course cover topics ranging from the difference between SEO and SEM to web analytics.
Learn how to create ads on Facebook
Facebook also offers courses to become certified in digital marketing through Facebook Blueprint, where anyone can specialize in creating ads for their own platform. Facebook evaluates the domain of users in the handling of products such as Instagram, Messenger, and Facebook itself.
To take the certification exams, Facebook supports those interested in exam preparation courses.
Learn email marketing with Mailchimp
Far from losing relevance, email marketing remains one of the most effective marketing strategies for companies today. And MailChimp is the most used email marketing service to do it.
Mailchimp offers certified courses for freelancers and marketing agencies that allow them to gain experience and learn how to grow on the platform.
In conclusion, a wide variety of free courses are available on the Internet to become a digital marketing expert, provided by the same developers of the technology used for this sector. The only investment necessary is a few hours of dedication to the study.
Go ahead and learn digital marketing for free!
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