In this month, the Argentine company Baufest opened offices in Monterrey. This software and IT services development company reaffirmed its expansion strategy and commitment to Mexico with this action, as more and more technology companies do.
That Monterrey (Nuevo León) is the site chosen by Baufest for the opening of its new offices is not fortuitous. Currently, Mexico City is where technology companies are most concentrated in the country. Still, the governments of other states have sought in recent years to boost their metropolises as attractive options for the IT sector.
Read also: Top 5 Tech Cities of Mexico.
Baufest’s goal is to generate closer attention with its customers; In addition to prospecting, in that entity, new market opportunities. Monterrey is one of the most important industrial centers in Mexico.
“We want to diversify and evolve together in the country.”
Luis Battilana, Country Manager at Baufest
Luis Battilana, country manager of this firm nationwide, highlights the advantages of investing in Mexico: “Here we find a territory of opportunities, not only to expand our operation but also, to serve the local market. We want to promote digital transformation, always maintaining a close relationship with our customers.”
A fast-growing software company
With this movement, Baufest is positioned as one of the fastest-growing companies nationwide, focused on serving the private software and IT development market. This technology company is also a consultant in digital transformation, specialized in accompanying other companies in their evolution to renew the way they work.
In the last five years, Baufest has maintained a customer satisfaction index (NPS) above 95%.
“Our new offices in San Pedro Garza, Nuevo León, represent what we want to achieve with our growth plan,” says Luis Battilana, who joins the local management of this company, along with Analía Baño, since October 1.
“We are interested in not only having a presence in the main cities of the country; but also, adapt to the culture of each client to be close to them and understand them.”
This Argentine-born firm has 25 years of experience in Latin America and 2 thousand projects developed. Also, it maintains operations in different areas of the region, the United States and Europe, with Mexico being one of its main markets.
“Since we arrived in this country, in 2007, we have sought to position ourselves as a different company that transforms the work of people,” says Luis Battilana, who also serves as Latam Industry Head for the Financial industry: “Today we serve large companies importance for the national market in different sectors such as Bimbo, Vitro, Sky or Santander, providing them with user-centric technological solutions”.
Precisely, to stand out in the markets where it has a presence, Baufest maintains a close relationship with its customers. In fact, in Mexico, it has business relationships – up to 10 years – with some of the firms that have hired it. “Our approach is based on AI, machine learning, cognitive technologies, and data science,” says the manager.
“We always seek to leave a legacy in the solutions we offer. It’s not just about offering technology, but also to produce good things for people. Always through agility, cultural transformation, and digital advancement,” he adds.
Regarding other expansion plans they have in Mexico, Luis Battilana says that they are already working on tender projects with prestigious companies: “We will seek to continue promoting our presence, attracting more clients to our portfolio. This country provides unbeatable conditions to be one of the international technology capitals at the international level. And in that growth, we want to position Baufest.”
Domestic and foreign companies grow in Mexico
Baufest joins a plethora of technology companies that have found success in Mexico thanks to IT services outsourcing.
In this list, we have examples of national companies that started working since the Internet arrived in the country, as is the case of Softek, an IT company founded by Blanca Trevino in 1982.
At that time, the bet of being a technology development company was risky. However, in recent years, this has changed, and there is less and less doubt that Mexico has the infrastructure and human resources to grow in software development outsourcing.
This sector will be critical to the growth of the economy, not only for Mexico but also for the rest of Latin America. For 2019, global outsourcing expects to grow by 10%.
The possibility of growth is wide for Latin America, although at present, the region represents only 3.5% of the market in the world.
Currently, software companies in Mexico are not limited to meeting the needs of this country. The proximity to the United States opens the possibility of exporting services to the United States. In some cases, these companies maintain offices in the Bay Area of San Francisco, while their development centers work in Mexico.
In Mexico, there is still a need to modernize education to meet the demand of software companies. Even, the country is increasingly positioned as an option both to hire services and to expand technology companies.